food chemistry -food in news

 food biochemistry -food in news Composition

Food1120 Lecture:

Foods in the News

Tanker Spicer

s. [email protected] edu. au

04 16, 2014

Topic: modern-day

coverage of food matters

Your area of examine is central to people's lives and

will therefore be a frequent topic of conversation and


As a trained scientist, you will possess knowledge and

experience these people don't. You have to use it

well for your own benefit and others'.

All of us will discuss today about how exactly to read and assess

information coverage of food and also other scientific issues

to learn new pleasures, to read between lines, and

to offer educated commentary when needed.

Scientific Method







This is how you are going to

be taught, how your

textbooks will certainly read,

and exactly how you will

ultimately construct

fights and

conversation with

other folks.

Example: DNA

• Query: DNA regarded as made up of four

nucleotides. How is data stored in that?

• Hypothesized: Watson and Crick advised

DNA could possibly be helical in structure

• Experiment: Rosalind Franklin assessed

diffraction of DNA

• Theory: Watson saw Franklin's results, knew it

was from a helical composition, and he and Crick

modeled GENETICS as a double helix

" Inverted pyramid” of journalism

Most newsworthy info

Whom? What? Wherever? When? So why? How?

Significant Details



This is the way journalists

are taught to

communicate. It is

practical, flexible, and that

works to capture our

attention and generate us

visit our website.

(It's also how elderly

business people expect

to be pitched... )

Model: Lincoln

File: The_Assassination_of_President_Lincoln__Currier_and_Ives_2. png

Recognize: you can stop reading in almost any some

walk away knowing the key information. You can't do

that with most scientific articles and textbooks.

This is very important...

•... since you will see more on a daily basis

through the latter than the former, regardless if

you're crazy into science.

•... so that you will know how to understand what

you read with respect to the source.

•... to enable you to select how you

speak something to a peer, a boss, a

reporter, or a student (of yours)

•... and if most likely REALLY good you are able to switch

while needed.

A few questions to inquire:

Are you bringing an opinion for the assessment?

Are numbers/percentages/statistics being selectively used?

Precisely what is the article develop?

Is there a more mundane end result behind the headline?

Any financial passions of the players?

Qualifications with the commentators?

Can there be more information, unmentioned, needed for


Can you observe any obvious logical flaws?

Does the copy writer seem to have an agenda or perhaps lack objectivity?

My favorite

• Does the creator or loudspeaker acknowledge

that they don't know a thing??

• Beware the omnipotent narrator!

Anecdote: Motivations

An industrial engineer and an item designer discuss a

item additive.

The preservative is currently used at a good of 4%.

How can the two staff use the previously mentioned


This improves item performance the moment present.

In 12% and above the component is known to be a


The engineer feels...

" Great, we're well below the dangerous

level. We have to still most likely work to phase

out your additive over the following few years. ”

The product developer...