food chemistry -food in news
Foods in the News
s. [email protected] edu. au
04 16, 2014
coverage of food matters
Your area of examine is central to people's lives and
will therefore be a frequent topic of conversation and
As a trained scientist, you will possess knowledge and
experience these people don't. You have to use it
well for your own beneﬁt and others'.
All of us will discuss today about how exactly to read and assess
information coverage of food and also other scientiﬁc issues
to learn new pleasures, to read between lines, and
to offer educated commentary when needed.
This is how you are going to
be taught, how your
textbooks will certainly read,
and exactly how you will
• Query: DNA regarded as made up of four
nucleotides. How is data stored in that?
• Hypothesized: Watson and Crick advised
DNA could possibly be helical in structure
• Experiment: Rosalind Franklin assessed
diffraction of DNA
• Theory: Watson saw Franklin's results, knew it
was from a helical composition, and he and Crick
modeled GENETICS as a double helix
" Inverted pyramid” of journalism
Most newsworthy info
Whom? What? Wherever? When? So why? How?
This is the way journalists
are taught to
communicate. It is
practical, ﬂexible, and that
works to capture our
attention and generate us
visit our website.
(It's also how elderly
business people expect
to be pitched... )
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Recognize: you can stop reading in almost any some
walk away knowing the key information. You can't do
that with most scientiﬁc articles and textbooks.
This is very important...
•... since you will see more on a daily basis
through the latter than the former, regardless if
you're crazy into science.
•... so that you will know how to understand what
you read with respect to the source.
•... to enable you to select how you
speak something to a peer, a boss, a
reporter, or a student (of yours)
•... and if most likely REALLY good you are able to switch
A few questions to inquire:
Are you bringing an opinion for the assessment?
Are numbers/percentages/statistics being selectively used?
Precisely what is the article develop?
Is there a more mundane end result behind the headline?
Any ﬁnancial passions of the players?
Qualiﬁcations with the commentators?
Can there be more information, unmentioned, needed for
Can you observe any obvious logical ﬂaws?
Does the copy writer seem to have an agenda or perhaps lack objectivity?
• Does the creator or loudspeaker acknowledge
that they don't know a thing??
• Beware the omnipotent narrator!
An industrial engineer and an item designer discuss a
The preservative is currently used at a good of 4%.
How can the two staff use the previously mentioned
This improves item performance the moment present.
In 12% and above the component is known to be a
The engineer feels...
" Great, we're well below the dangerous
level. We have to still most likely work to phase
out your additive over the following few years. ”
The product developer...