Geert Hosfted Dimension Essay

Master's Thesis

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Cultural Big difference and Its Effects on Design and style Methodologies pertaining to User Study with the Emphasis on Comparison among Korean and Dutch Individuals

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Lee, Jung-Joo)

Division of Industrial Design and style

Korea Advanced Institute of Science and Technology

2007

Cultural Big difference and Its Effects

on Design and style Methodologies intended for User Analysis

with the Emphasis on Comparison between Korean and Dutch Members

with the Emphasis on Comparison among Korean and Dutch Members

Advisor: Mentor Lee, Kun-Pyo

Shelter, Jung-Joo

Office of Industrial Design

Korea Advanced Institute of Science and Technology

A thesis posted to the faculty of the Korea Advanced Start of Scientific research and Technology in incomplete fulfillment of the requirement for the degree of Master of Science inside the Department of business Design

Daejeon, Korea

January. 26. 2006

Approved by

Significant Advisor

MIDDLE 20053467

мќґм •мЈј Lee, Jung-Joo

Cultural Big difference and Its Effects on Design Methodologies pertaining to User Exploration with the Focus on Comparison among Korean and Dutch Members

л¬ён™”м Ѓ м°Ёмќґк°Ђ м‚¬мљ©мћђ м—°кµ¬ л””мћђмќё л°©лІ•лЎ м—ђ лЇём№лЉ” мЃн–Ґ н•њкµкіј л„¤лЌњлћЂл“њмќ м°ём—¬мћђ м„±н–Ґ л№„кµђлҐј м¤‘м‹¬мњјлЎњ Department of business Design. 2007. 75p. Consultant: Professor Lee, Kun-Pyo

Subjective

As business competition has expanded past domestic range toward a major international spectrum, understanding users'cultural contexts plays a crucial role in design procedure. Ranging from statistical data study, usability testing, and observational research to user participatory design, current practices of user analysis methodologies fluctuate in their aims and information gathering approaches. However , the majority of these methodologies were developed in North America and Europe, thus one may question if these types of methods would work as well with individuals from other civilizations.

The newspaper explores the cultural effects on the opinions collected in and the process of user study and the need for adapting them to different ethnical contexts. Books research and previous empirical findings indicated the existence of dissimilarity among individualistic-low framework culture and collectivistic-high circumstance culture during the interaction means of user study. We assumed four elements which impact user research methodologies: spontaneity of participation, uncertainty avoidance, criticizing design and attitude in group. Three end user research strategies, a probe technique, a usability test and a focus group interview, were selected to get the research to observe affects of four factors. In a probe technique which in turn heavily relies upon uncertainty, Korean participants' low spontaneity influences sufficiency of results, plus they did not really work with the ambiguous formatting of workbook well. Within a usability test, Korean participants revealed fewer problems than Dutch members. While Nederlander participants often play around with products, Korean members felt unpleasant with вЂobserved' and вЂtested' situation. Finally, in a target group interview, Korean participants' activeness for discussion was lower and so they needed additional time to feel comfortable to express opinions. They received more active, especially, following the intermission. These kinds of differentiations exposed in 3 methods highlight on the need to consider users' cultural contexts when planning and conducting user research.

Keywords

Culture, Cultural Difference, User Research Strategies

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