Kodak Case Study

 Kodak Example Essay

KODAK CASE STUDY

SRN 162658

1 ) Summary

2 . Brief Advantages

a. Launch of a Strategic Position

m. Introduction of Eastman Kodak Company

three or more. Analysis of Strategic Location of Kodak

a. Research of External Environment

i actually. General Environment

ii. Industry Environment

iii. Competitive Environment of Kodak

iv. Launch of Online Policy Matrix

v. Apply Directional Insurance plan Matrix to Kodak

vi. Conclusion

n. Internal Reference Audit

i actually. Physical Assets of Kodak

ii. Recruiting of Kodak

iii. Money of Kodak

iv. Intangibles of Kodak

c. Launch of SWOT Analysis

my spouse and i. Apply SWOT Analysis to Kodak

ii. Conclusion

5. International marketing and recommendations

five. Appendices

1 . Executive overview

This composition attempts to analyse the strategic location of Kodak through distinct models/tools of strategic audit. The initial section of this kind of essay details the circumstance of strategic position and introduces the backdrop of Kodak and its proper position in present. Three steps analysis are followed in second section to examine the strategic position of Kodak: Directional Policy Matrix is used on analyse the competitive environment of Kodak; different types of solutions of Kodak are audited and classified by detail; SWOT analysis is definitely applied to recognize Kodak's competences. Through above three steps, we could acquire a obvious understanding of Kodak's strategic location. In the last part of this composition, it summarises the application of different models/tools of strategic management and worldwide marketing, and points out the disadvantages of those models/tools as well as the recommendation of further using them.

2 . Brief Introduction

a. Advantages of Tactical Position

Organisations vary generally. Some are simple and consist of only 1 business although some are sophisticated, with the group as a whole made up of many businesses. Long lasting size or complexity of organisations, all are faced with the need to manage their survival and development in the long term. " Strategy is the direction and scope associated with an organisation over the long term: which achieves advantages for the organisation through the configuration of resources in a changing environment, to meet the needs of markets and to fulfil stakeholders expectations. ” (Johnson, G. & Scholes, K. 1999: 10). Technique exists by a range of levels within an organisation and includes Corporate and business Strategy, Business Unit Approach and Detailed Strategy from higher level to lower.

With a clear strategy, you have to manage a great organisation through Strategic Managing. Strategic Supervision combines simply by three interlinked components: Ideal Analysis, Strategic Choice and Strategic Execution. In taking a look at Strategic Research, its primary aim is usually to attempt to understand the Strategic Location of the organisation. Strategic Decision and Strategic Implementation are definitely the following actions of Ideal Analysis.

Ideal Position of the organisation can be looked at in terms of their external environment, internal resources and competences as well as the targets and impact of stakeholders. These factors, forming some of the essential influences around the present and future way and scope of the organisation, assist all of us to evaluate the development and survival in the organisation over the long term.

From this essay, appropriately, we will analyse the Strategic Placement of an model organisation through four aspects as following:

• Exterior Environment

• Internal Solutions

• Competences

• Targets of stakeholders

b. Launch of Eastman Kodak Organization

Eastman Kodak Company (Kodak), based in Ny, is a significant player in the world's marketplace for photographic and imaging products and systems. With a strategy of industry’s focus on pictures, new products, a strengthening market position, and investments intended for growth, Kodak has skilled in...

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